RESUME
Cheyenne, WY | 307-630-6249 | cnels88@gmail.com | linkedin.com/in/clintenelson
Core Competencies• UX, UI & CX Design• Wireframes to hi-fidelity interactive prototypes• Responsive design with focus on seamless transition to mobile and apps. (both android and IOS)• Cross channel brand management• Graphic design, typography, corporate identity, brand development, style guide development• Creative problem solving• Team leadership, stakeholder management• Strong knowledge of HTML/CSS• User research, user testing and analysis using TryMyUI, UserTesting.com, and In-Person testing.• Competitive benchmarking and industry trending • Project planning and project management• Strong collaborative skills• Experience in many environments from a Top 100 Internet Retailer to major ad agencies to small start-up ventures• Adobe Creative Suite, Axure, Invision, Sketch, Google Drive, Google Analytics
Professional Experience Nutrien Ag Solutions – Loveland, CO Sr. UX Designer (February 2018 – May 2022) Providing UI/UX design, along with user research and usability testing for Nutrien’s digital platforms. • Lead UX designer for creating fertilizer blending tools for the digital platfrom, focusing compatibility for all devices.• Lead UX designer for the EXH crop planning tools, supporting the three squads of the Agronomy tribe.• Started the initial design refactor of the CXH accounts experience after its initial launch, focused on enhancing the user experience for improved customer retention.• Collaborator in the Agile workflow with focus on aligning agronomy tools with the broader Nutrien experience. Independent Contractor – Cheyenne, WYUI/UX Design (August 2017 – February 2018)Providing UI/UX design, consulting, usability audits, industry benchmarking, project management, user research and testing for the Wyoming Office of Tourism.
Sierra Trading Post – Cheyenne, WY 2002 to June 2017Sr. UX Designer (2013 – 2017)Designed and led UX projects from original concept through detailed prototyping, testing, and iteration for SierraTradingPost.com an online retailer of off-price outdoor equipment and clothing. Focused on simplifying the shopping experience and increasing conversion rates.• Led the complete re-design of SierraTradingPost.com to provide for future scalability, transition into mobile site and apps (android and IOS), and integration with a newly built inventory system.• Simplified the cart-to-checkout and the checkout process which was significant in decreasing shopper abandonment. • Led design, user experience and integral in brand development for Derailed, a spin off brand of Sierra Trading Post aimed at attracting a younger, edgier demographic.• Helped transition the company from catalog retailer to a Top 100 Internet Retailer with revenues of $300M+/year.
UX/UI Designer (2009 – 2013)Created new features and functionality for the main web site, mobile site and the mobile app focused on simplifying the shopping experience and increasing conversion rates.• Part of a new technology team built to monitor competitor actions, industry trends and develop ideas to stay ahead in the industry.
Web Creative Manager (2007 – 2009)Managed the design team responsible for the day-to-day operations of the site.• Directed Ad creation, updates, adding content and features, email generation, etc.
Catalog Designer/Photo Coordinator (2002 – 2007)Designed and managed the layout and production of the Outdoor catalog.• Coordinated and archived all stock and purchase photo assets.
Other Related ExperiencewebADTV - Minneapolis, MNSenior Art DirectorDesigned websites, software interface, CD-ROM, identity, marketing materials, corporate presentations, etc. focused on building a start-up company, and its product.• Worked directly with Marketing Director and top-level management on initial development and implementation of company and product branding and identity programs.• Supervising manager of small design staff.
Colle & McVoy, Inc.- Bloomington, MNInteractive DesignerCreated and produced multi-media projects for web and CD-ROM application, with focus on functionality and brand support.• Lead designer of the Interactive portion (websites, CD-ROMs) of the Revolution™ (Selamectin) product launch, Pfizer Animal Health’s most successful new product intro ever.• Integral member in Weathershield Windows re-branding initiative and lead designer of their new web presence.
Vallon, Inc.- Minneapolis, MNDesignerCollaborated with a design team to build web interfaces including artwork and production of websites varying in size and complexity.• Managed the design and production of marketing materials and collateral pieces (B&W to four color).
Imaginality, Inc.- Golden Valley, MNDesignerDesign and production of logos, collateral materials, brochures, direct mail, signage and corporate identity.
Cuneo & Associates - Eagan, MNArt DirectorArt direction, design and production (B&W to four color) of newspaper ads, magazine ads, direct mail, brochures, posters, corporate identity, and presentations for retail clients.
EducationBachelor of Fine Arts - Graphic Design Minneapolis College of Art & Design Minneapolis, MN
Professional Experience Nutrien Ag Solutions – Loveland, CO Sr. UX Designer (February 2018 – May 2022) Providing UI/UX design, along with user research and usability testing for Nutrien’s digital platforms. • Lead UX designer for creating fertilizer blending tools for the digital platfrom, focusing compatibility for all devices.• Lead UX designer for the EXH crop planning tools, supporting the three squads of the Agronomy tribe.• Started the initial design refactor of the CXH accounts experience after its initial launch, focused on enhancing the user experience for improved customer retention.• Collaborator in the Agile workflow with focus on aligning agronomy tools with the broader Nutrien experience. Independent Contractor – Cheyenne, WYUI/UX Design (August 2017 – February 2018)Providing UI/UX design, consulting, usability audits, industry benchmarking, project management, user research and testing for the Wyoming Office of Tourism.
Sierra Trading Post – Cheyenne, WY 2002 to June 2017Sr. UX Designer (2013 – 2017)Designed and led UX projects from original concept through detailed prototyping, testing, and iteration for SierraTradingPost.com an online retailer of off-price outdoor equipment and clothing. Focused on simplifying the shopping experience and increasing conversion rates.• Led the complete re-design of SierraTradingPost.com to provide for future scalability, transition into mobile site and apps (android and IOS), and integration with a newly built inventory system.• Simplified the cart-to-checkout and the checkout process which was significant in decreasing shopper abandonment. • Led design, user experience and integral in brand development for Derailed, a spin off brand of Sierra Trading Post aimed at attracting a younger, edgier demographic.• Helped transition the company from catalog retailer to a Top 100 Internet Retailer with revenues of $300M+/year.
UX/UI Designer (2009 – 2013)Created new features and functionality for the main web site, mobile site and the mobile app focused on simplifying the shopping experience and increasing conversion rates.• Part of a new technology team built to monitor competitor actions, industry trends and develop ideas to stay ahead in the industry.
Web Creative Manager (2007 – 2009)Managed the design team responsible for the day-to-day operations of the site.• Directed Ad creation, updates, adding content and features, email generation, etc.
Catalog Designer/Photo Coordinator (2002 – 2007)Designed and managed the layout and production of the Outdoor catalog.• Coordinated and archived all stock and purchase photo assets.
Other Related ExperiencewebADTV - Minneapolis, MNSenior Art DirectorDesigned websites, software interface, CD-ROM, identity, marketing materials, corporate presentations, etc. focused on building a start-up company, and its product.• Worked directly with Marketing Director and top-level management on initial development and implementation of company and product branding and identity programs.• Supervising manager of small design staff.
Colle & McVoy, Inc.- Bloomington, MNInteractive DesignerCreated and produced multi-media projects for web and CD-ROM application, with focus on functionality and brand support.• Lead designer of the Interactive portion (websites, CD-ROMs) of the Revolution™ (Selamectin) product launch, Pfizer Animal Health’s most successful new product intro ever.• Integral member in Weathershield Windows re-branding initiative and lead designer of their new web presence.
Vallon, Inc.- Minneapolis, MNDesignerCollaborated with a design team to build web interfaces including artwork and production of websites varying in size and complexity.• Managed the design and production of marketing materials and collateral pieces (B&W to four color).
Imaginality, Inc.- Golden Valley, MNDesignerDesign and production of logos, collateral materials, brochures, direct mail, signage and corporate identity.
Cuneo & Associates - Eagan, MNArt DirectorArt direction, design and production (B&W to four color) of newspaper ads, magazine ads, direct mail, brochures, posters, corporate identity, and presentations for retail clients.
EducationBachelor of Fine Arts - Graphic Design Minneapolis College of Art & Design Minneapolis, MN